Promotional pens are arguably
one of – if not the most common item that people use to market their
business. Pens are chosen for a reason – everyone needs them and few
people are willing to buy them for themselves, making them a great
choice for those that want to give something that people will
appreciate.
But perhaps one of the greatest benefits of promotional pens
is something that most people that have their own pens known intimately
well – something that is frustrating in the moment, but a benefit to
your branding efforts. Promotional pens get lost all the time.
Why Lots Pens is a Good Thing
Branding is about getting your logo and information out to as many
people as you can, so that others can become familiar with your business
and what you bring to the table. Once someone has become familiar with
your brand, however, the benefit of the promotional item wears off. Yes,
they get a reminder on occasion whenever they grab the pen, but by then
they're already more likely to remember your brand and the reminder has
less benefit to your company.
But pens get lost or stolen with regularity, and every time they do
they get into the hands of someone that may be less familiar with your
brand. Suddenly your promotional pens are being sent around – however accidentally – to other potential customers, and your business gains the visibility you wanted.
Other Benefits of Promotional Pens
In addition to lost pens, you can hand out your pens in your store,
let people steal your pens whenever they want, give your pens away – you
can even use your pens as a business card.
Pens also show others that you are invested in your business, and they
can match your colors to your brand to give them you a customized tool
for employees and customers to use. There are ample ways these pens can
be "lost" or handed around that will promote your business, giving you
the exposure that you want from a promotional company.
When you're looking for something to promote your brand, you have a lot of different choices. But promotional pens
may easily be one of the best – especially when it comes to the way
they naturally spread around. They have a hidden value not seen in other
promotional goods, and the customization alone allows you to ensure
that people will be seeing your brand over time.
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